This news release highlighted the Florida Friendly Angler (FFA) program. It was delivered to 348,392 individuals and received a 25% open rate with a 1% click rate. Five days after it was released, the FFA program received 222 enrollments and 43 course completions.
Throughout my time at the Florida Fish and Wildlife Conservation Commission (FWC), I have written multiple news releases highlighting outreach and education programs. This is one recent example.
